Your Guide to Social Media Image Sizes for Online Marketing

Your Guide to Social Media Image Sizes for Online Marketing

According to Hubspot, 23.7% of content marketers struggle with design and visual content in their business.

We understand! It can be hard to keep track of all the different social media image sizes, especially when you’re trying to post a new update or campaign.

Not sure what the right size is for your Facebook cover photo? Or whether you should use a landscape or portrait orientation for your Twitter profile picture?

Don’t worry! Keep reading because our guide to social media image sizes takes the guesswork out of it. We’ve compiled all the information to know about sizing for each social media platform, so you can focus on creating!


Although you can change the image sizes on your own, it’s easier to use the platform presets. After all, you don’t want to spend hours resizing images, but it’s important that they still look good on smaller screens.

There are two types of post formats on Facebook: link posts and photo/video posts.

When you’re choosing an image for either kind, keep in mind that some elements will be cut off when viewed at the wrong size – especially if it’s a landscape picture with plenty of sky or ground below!


When you’re tweeting, it’s always a good idea to post images and videos. Although there are restrictions on what kind of attachments you can include, Twitter allows for a generous amount of characters.

As is the case with Facebook, your pictures will be cropped when they aren’t optimized. Sometimes, this means that important elements such as text or logos might not fit in as well as they should.

That’s why it’s best to use the sizes already available for profile and header photos on Twitter.


Pinterest only allows you to upload images with a specific size and aspect ratio. Whichever image is larger will be cut down – or “pinned within the pin” as the site calls it – so that it fits into your board’s layout.

They can’t be smaller than 800 x 800 pixels, and at least 100 KB in size. To make things easy for yourself, create an editing template with these dimensions!


Use exactly 1200px by 628px images when you post on LinkedIn. If they’re bigger, LinkedIn will automatically resize them.

That’s also true for smaller images, by the way – if they’re below 1MB, you can use this option to shrink them to the required size.


Your uploads on Instagram need to be at least 470px wide. A black or white border will be added automatically, but you might want to add a filter over the top to make sure your photo stands out!


You don’t need an image editor before uploading any photos on Google+. By default, these social media images are already sized correctly.

You’ll see several different options when you click on “add photos/video”: Maximum width: 491 pixels (desktop)· Maximum width: 640 pixels (mobile)

YouTube Use the Social Media Image Sizes Every Time!

YouTube will resize your images to fit a 16:9 ratio. That means they’ll be cut down if the original picture isn’t that shape, so bear that in mind when you’re uploading!

Want to know how to resize an image? If you don’t currently have the right size images, you can always use an image resizer app to resize image online.

Use the Right Social Media Image Sizes Every Time!

Now that you have a general understanding of social media image sizes, it’s time to put this information into action. Start creating and sharing content with the correct dimensions, and see how it helps!

Want more articles about social media? Check out our blog!