There are many internet marketing strategies you can follow, but you’ll want to learn about a few of the top ones. Luckily for you, we’ve compiled a list of a few different types if internet marketing strategies, how they work and the benefits of using each one. With that said, those strategies include:
Table of Contents
Search Engine Optimization
Search engine optimization, or SEO as it is better known as, is the act of performing tactics with the aim of getting a website, web-page and content in general to rank high in the SERPS, short for search engines results pages. SEO involves things like targeting keywords and creating relevant content for those keywords. When search engine users type in the keyword, the content the person created might appear early on in the search results. Bear in mind there are many factors that Google, Yahoo and other search engines take into consideration when ranking content.
It doesn’t matter what you’re marketing, SEO can drive organic traffic to your website, which can lead to more sales, generating more leads, being able to build a strong online presence and much more. SEO is one of the most effective internet marketing strategies out there, but it can take awhile to work. Generally speaking, it can take around six months to see results from an SEO campaign.
Search Engine Marketing
Search engine marketing is a bit different than SEO because it centers around paid search activities, such paying search engines to display ads on your behalf. For examples of bad PR, you can pay Google to display your website in the search results, and your ad will appear on top of the page for certain keywords. Depending on how competitive the keyword is and what your budget is, you can get great results.
One of the downsides to SEM is it can be expensive. However, SEM works far faster than most other internet marketing strategies because you are paying for your ads to appear in the search results. If you want fast results or launching a one-off campaign for a product, event or anything else, then use SEM, but start off with a small budget and test out a few ads before sticking to one.
Email Marketing
Email marketing is exactly what it sounds like, marketing products, services, websites, and info in general via email. However, the best way to do email marketing is to build your own email list of subscribers who signed up to receive emails from you. Many internet marketers create lead pages with the purpose of getting people to provide their email address, usually in exchange for something, such as an informative email, newsletter, eBook and things of that nature.
One of the best things about email marketing is you don’t have to rely on the search engines, but still get amazing results. In fact, many internet marketers prefer email marketing because of how effective it is. There are many ways to go about building an email list, so make sure to focus on a few strategies and stick to the ones that work the best.
Social Media Marketing
Social media marketing focuses on marketing via social media sites such as Instagram, Facebook, Twitter, Pinterest and other social media sites. The idea behind this is to create content and distribute it via social media to reach your goals. It also involves building a following on platforms, engaging with your following and promoting your products, services, info and so on.
Social media is huge, which is why you should focus some of your efforts to it. Plus, once your following becomes large enough, you won’t have to rely on the search engines to get traffic to your site. Not only that, but you could end up getting a ton of repeat business by having a large following of targeted followers.
Influencer Marketing
This form of marketing is relatively new, but it is quickly becoming an effective way to succeed with internet marketing. What you want to do is reach out to influencers in your niche or those with a decent amount of followers on social media and pay them to promote your products and services. Just make sure the influencers you reach out to have real followers that engage with their content because you don’t want to pay someone with a bunch of fake followers that pay no attention to the content they publish because this means you’ll be wasting money.
Content Marketing
You can create content and distribute your content via blogs, videos and podcasts to name a few. Generally speaking, you should create content around the same topic and distribute it to at least 3-4 different ways. Eventually people will come across your content and will want to learn more.
Just make sure that each piece of content you create is of high quality and it sticks to the topic on hand. For example, if you’re creating content discussing the benefits of a new product you’re releasing, then only talk about the benefits of your product. Don’t trail off and start explaining everything there is to know about your product. Instead, create content explain how your product works.
Video Marketing
As you can guess, video marketing is all about creating videos and then promoting those videos via different avenues. For example, you can create videos and then share them via YouTube, Facebook, Instagram and Twitter to name a few. Those are the major platforms, but there are many smaller platforms and other ways to promote your videos. Just make sure you keep your videos short, to the point and make them entertaining because this is how you’ll get good results with it.
When it comes to internet marketing strategies, it’s a good idea to try a few of them because you never know which one will generate the best results for a specific goal. There are other strategies that weren’t discussed, but the above are some of the best ones. Feel free to start trying them out today to see what kind of results you can get.